Last updated: April 29, 2026

This Privacy Policy describes how My Scent Portfolio, a trademarked brand owned and operated by 3B International LLC ("we," "us," or "our"), collects, uses, discloses, and protects your personal information when you visit or use our website and services (the "Services").

Our store is powered by Shopify, which provides the e-commerce platform that enables us to operate the Services and process transactions.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

 

1. PERSONAL INFORMATION WE COLLECT

We collect personal information that identifies, relates to, or could reasonably be linked to you.

Information you provide directly:

•       Name, email address, phone number

•       Billing and shipping addresses

•       Account login details (username, password)

•       Payment information (processed securely via Shopify, PayPal, Stripe)

•       Order history and transaction details

•       Customer support communications

 

Information collected automatically:

•       IP address and device identifiers

•       Browser type and operating system

•       Usage data (pages viewed, clicks, time spent)

•       Approximate location (based on IP address)

•       Cookies and tracking technologies (including the Meta Pixel - see Section 5)

 

Information from third parties:

We may collect personal information from:

•       Shopify and other e-commerce infrastructure providers

•       Payment processors (e.g., PayPal, Stripe)

•       Analytics providers

•       Advertising and marketing partners (including Meta/Facebook)

•       Social media platforms (if you interact with our ads or content)

 

2. HOW WE USE YOUR INFORMATION

We use your personal information to:

•       Provide and operate the Services

•       Process payments, orders, returns, and exchanges

•       Manage customer accounts

•       Provide customer support

•       Send transactional and administrative communications

•       Improve our website, products, and services

•       Conduct analytics and usage research

•       Prevent fraud and enhance security

•       Send marketing and promotional emails via Brevo (our email service provider)

•       Deliver personalized advertising and content

•       Comply with legal obligations

 

3. LEGAL BASES FOR PROCESSING (GDPR/UK)

Where applicable, we process your personal information based on:

•       Consent

•       Contract performance

•       Legal obligations

•       Legitimate business interests (e.g., fraud prevention, marketing optimization, service improvement)

 

4. HOW WE DISCLOSE PERSONAL INFORMATION

We may share your personal information with:

Service providers:

Including Shopify and vendors that assist with:

•       Website hosting and infrastructure

•       Payment processing

•       Shipping and fulfillment

•       Customer support

•       Analytics

•       Email marketing (Brevo)

•       Advertising (Meta/Facebook, Google)

 

Other disclosures:

•       Business transfers (mergers, acquisitions, bankruptcy)

•       Legal compliance (court orders, law enforcement requests)

•       With your consent or direction

 

We require service providers to handle your data securely and only for authorized purposes.

 

4.1 Advertising & Marketing Sharing

We may share limited personal information (such as email addresses, device identifiers, and browsing activity) with advertising and marketing partners to deliver targeted ads, measure campaign performance, and create audience segments (e.g., lookalike audiences) for targeted advertising purposes, where permitted by law and subject to user consent.

This includes the following platforms:

•       Meta (Facebook/Instagram) - via the Meta Pixel (see Section 5)

•       Google - via Google Analytics and Google Ads

•       Brevo - our email marketing service provider

 

We do not sell personal information for monetary value. However, some sharing may be considered "sharing" or "targeted advertising" under certain U.S. privacy laws.

You may opt out of this processing through our cookie consent banner, browser tools, or by contacting us.

 

5. COOKIES, TRACKING TECHNOLOGIES & THE META PIXEL

We use cookies, pixels, and similar technologies to enable website functionality, analyze traffic and user behavior, remember preferences, personalize content and advertising, and improve our Services.

Meta Pixel (Facebook Pixel):

Our website uses the Meta Pixel, a tracking technology provided by Meta Platforms, Inc. The Meta Pixel collects information such as pages you visit, products you view, and interactions with our website.

Meta Pixel is only activated after user consent where required by applicable law. When enabled, it may collect standard event data such as PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase, along with browser and device information such as IP address and device identifiers.

This data may be used to measure the effectiveness of our advertising campaigns, improve marketing performance, and help us understand user behavior on our website.

 

Meta may combine this information with data it holds about you from your use of Facebook or Instagram. To learn more about how Meta uses this data, please review Meta's Data Policy.

 

Cookie Consent & Opt-Out:

We use a cookie consent management tool integrated with Shopify to manage user preferences for non-essential cookies, including the Meta Pixel, before they are activated. When you visit our site for the first time, you will be presented with a cookie consent notice. Non-essential tracking (including the Meta Pixel) will only be enabled after you provide consent.

You may update your cookie preferences at any time by clearing your browser cookies and revisiting the site. You can also opt out of Meta's personalized advertising directly through your Facebook/Instagram account settings or via the Digital Advertising Alliance opt-out tool.

 

6. EMAIL MARKETING (BREVO)

We use Brevo (formerly Sendinblue) as our email marketing service provider to send you promotional emails, product announcements, and other marketing communications, where you have opted in or where otherwise permitted by law.

We send marketing emails based on your consent or where otherwise permitted by law.

When you subscribe to our emails, your name and email address are transmitted to and stored by Brevo. Brevo may use this information solely for the purpose of sending emails on our behalf and is not permitted to use it for any other purpose.

You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link in any email we send, or by contacting us directly. Unsubscribing from marketing emails will not affect transactional communications related to your orders.

For more information on how Brevo processes your data, visit website.

 

7. INTERNATIONAL DATA TRANSFERS

Your information may be processed outside your country, including in the United States. Where required, we use Standard Contractual Clauses or other approved safeguards for international data transfers.

 

8. DATA RETENTION

We retain personal information only as long as necessary to provide Services, fulfill legal obligations, resolve disputes, and enforce agreements. When no longer needed, data is securely deleted or anonymized.

 

9. DATA SECURITY

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure, and we cannot guarantee absolute security.

 

10. YOUR PRIVACY RIGHTS

Depending on your location, you may have rights to:

•       Access your personal data

•       Request correction

•       Request deletion

•       Request portability

•       Opt out of targeted advertising

•       Withdraw consent

 

To exercise your rights, contact us using the details in Section 15.

 

11. U.S. STATE PRIVACY RIGHTS

Residents of certain U.S. states (including California, New Jersey, Virginia, Colorado, and others) may have additional rights, including:

•       Right to know what personal data we collect

•       Right to delete personal data

•       Right to correct inaccurate data

•       Right to opt out of targeted advertising

•       Right to non-discrimination

 

We do not sell personal information for monetary consideration.

 

12. CHILDREN'S PRIVACY

Our Services are not intended for children under the age of majority. We do not knowingly collect personal data from children.

 

13. DO NOT TRACK (DNT) / GLOBAL PRIVACY CONTROL (GPC)

Do Not Track (DNT) is a browser signal that requests websites not track your activity. However, DNT has no agreed-upon technical standard and is not legally binding under any current U.S. federal or state law. For this reason, we do not currently alter our data practices in response to DNT signals.

 

Global Privacy Control (GPC) is a different browser-level signal that does carry legal weight under laws such as the California Consumer Privacy Act (CCPA) and Colorado Privacy Act (CPA). We honor GPC signals where required by applicable law, which means that if your browser is configured to send a GPC signal, we will treat it as a request to opt out of the sale or sharing of your personal information for targeted advertising.

 

14. THIRD-PARTY LINKS

Our Services may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their respective privacy policies.

 

15. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Updates will be posted with a revised "Last updated" date. Continued use of our Services following any update constitutes your acceptance of the revised policy.

 

16. CONTACT US

If you have questions or wish to exercise your privacy rights, please contact us:

 

My Scent Portfolio (owned by 3B International LLC)

100 Bomont Place

Totowa, NJ 07512

United States

 

Email: info@myscentportfolio.com